We are the product being sold

From the book Present Shock

It's as if we are slowly connecting everyone to everyone else and everything else. ...If everyone in the world is your Facebook friend  then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy. Or as Cheryl put it, "everything is everything."

Later in the book

This is the Facebook reality, in which we operate under the false assumption that we are the users of the platform, when we are actually the product being sold.

Nothing is personal. This may be the hardest lesson for victims of present shock to accept: it's not about you.

Thoughts?

Interesting concepts as I am working on unplugging a bit more and more over the summer to take a much needed break from the obsession I have with the internet. I carve out a time in the morning and trying to go longer and longer without checking my phone every 10 seconds.

I often wonder if we truly ACCEPT this idea shared above. Or is it more that we just don't care?